Blog
Honest writing about screen time, how kids develop, and what actually works. We read the research so you don't have to.
Calm Screen Time
Making the screen time that happens as healthy as possible.
Boundaries That Work
Starting and ending screen time without meltdowns.
The Science
Child development research, simplified.
Connected Play
Playing together, on and off screen.
You Are Doing Fine
Modern life is demanding. You are not failing.
Latest posts
Three Signs Your Kid Needs a Break
Tantrums are the obvious one. These are the earlier signals most parents miss.
Saturday Morning Is Not a Parenting Failure
They watched two hours of stuff while you lay on the sofa. Everyone survived. That's fine.
Be Kind to Yourself First
Self-compassion isn't soft. It predicts better parenting than self-criticism does.
Parental Burnout Is Real
It's not just tiredness. Researchers can now measure it, and it looks different from what you'd expect.
Extend the Game Into the Real World
Your kid just made a pizza on screen. Now make one for real.
Turn the Brightness Down. Then Down Again.
The same screen hits a toddler's eyes harder than yours. One slider makes a difference.
Don't Use the Phone to Stop a Tantrum
It works in the moment. But it costs something.
The Mental Load and the 6pm Handover
By 6pm, you've made hundreds of decisions. The phone appears because your brain has run out.
Why We Don't Use Bright Colours
Most kids' apps look like a bag of sweets exploded. Here's why ours don't.
You Are Overstimulated Too
Your attention span has probably halved in the last decade. That's not a personal failing.
Screens Before Bed: What 30 Minutes Does
Bright light before bed affects toddlers more than adults. Here's what helps.
Slow Games, Calm Brains
A study found that just nine minutes of a fast-paced cartoon affected how 4-year-olds performed on focus tasks. Pacing matters more than you think.
Play the Game With Them (Sometimes)
You don't have to co-play every minute. But the ten minutes where you do? They matter.
What Happens in Your Toddler's Brain During Screen Time
It's not as simple as "screens are bad." The type of content matters more than the clock.
How to End Screen Time Without a Meltdown
The countdown doesn't work. The warning doesn't work. Here's what does.
You're Not Ruining Your Kid
The guilt hits hardest at 6pm. Here's why it shouldn't.
Keep Night Mode On All Day
Your toddler's eyes are far more sensitive to screen light than yours. One setting change can help, and it takes ten seconds.